Tāmaki ora 2025-2027. Māori outcomes strategy and performance measurement framework

Introduction

Tāmaki Ora is the refreshed Māori Outcomes Strategy for the Auckland Council Group. It replaces Kia Ora Tāmaki Makaurau and lays a stronger foundation for collective action across the organisation.

This refreshed strategy responds to the aspirations of mana whenua and mātāwaka, focusing our efforts on a smaller number of high-impact priorities. It introduces a performance-based approach to track our progress, learn over time, and remain accountable.

This document is for everyone in the Auckland Council Group – elected members, kaimahi, and our Council-Controlled Organisations (CCOs). It provides a shared language, unified goals, and clear expectations for delivering Māori outcomes, while recognising that these outcomes contribute to the wellbeing of all Aucklanders.

It also signals to mana whenua iwi and hapū with whakapapa to Tāmaki Makaurau, to Māori communities, and to the wider people of Auckland, the values that underpin our mahi and the outcomes we are working to achieve together. Realising Māori aspirations helps build a stronger, more connected region – where all communities can thrive.

From Kia Ora to Tāmaki Ora

Kia Ora Tāmaki Makaurau was our first Māori Outcomes Framework. It brought focus and alignment across council. But things have changed, and needs have grown.

Tāmaki Ora is that next step. It keeps what worked, builds on progress, and lifts our ambitions. It’s clearer, more focused, and better aligned with tino rangatiratanga and Māori aspirations.

The name change from Kia Ora Tāmaki Makaurau to Tāmaki Ora reflects a maturing of intent. Rather than expressing a wish for wellbeing in Tāmaki Makaurau, the new name asserts a state of active wellbeing – of Māori vitality and ora being realised, not just hoped for. It is more direct, more affirmational and places Māori at the centre of the narrative.

Tāmaki Ora also better reflects our responsibility to give life to outcomes – not as passive recipients, but as active kaitiaki, decision-makers, and partners. The shift in name signals that Māori wellbeing is integral to the wellbeing of the city – not separate from it.

Auckland Council, October  2025

See also

Māori outcomes reports

Auckland Council website

Māori Outcomes Department

Ngā Mātārae

Ngā Mātārae helps us deliver on Māori Outcomes across the Auckland Council group.