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Safeswim impact evaluation. Aucklanders’ awareness and behaviour one year on

Katja Rangsivek, Jesse Allpress, Brian Osborne, Ting Huang
Auckland Council Research and Evaluation Unit, RIMU
Publication date:  

Safeswim is Auckland’s programme for informing the public about beach and lagoon water quality to prevent illnesses. In 2017, the programme was significantly overhauled and Auckland Council’s Research and Evaluation Unit (RIMU) was asked to evaluate the impact of these changes.

This report is a follow-up to that initial evaluation. It outlines the improvements that were made to Safeswim as a result of last year’s evaluation and provides a summary of how Aucklanders’ awareness and behaviour has changed since the previous evaluation. Data were collected through beach intercept surveys, online surveys, a trial placing pavement graphics, and a trial of using beach ambassadors to encourage beach visitors to use Safeswim. ... (From the executive summary.)

Auckland Council technical report TR2019/026