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Rainbow people 2022 quality of life survey snapshot

Ashleigh Prakash
Auckland Council Research and Evaluation Unit, RIMU, Quality of Life Project
Publication date:  



People identified as being part of the Rainbow community made up 9 per cent of the overall 2022 Quality of Life sample. Three-quarters (78%) of this group reported that their overall quality of life was good. They experienced economic outcomes similar to non-Rainbow respondents, such as having enough money to meet their everyday needs, and being in paid employment. They also had a high level of satisfaction with their homes and neighbourhoods. Rainbow respondents were well-connected to their communities and had a high level of social participation, but they were also more likely to experience feelings of loneliness. In addition, they were more likely to experience poorer health outcomes, especially regarding their mental health and experiences of stress that had a negative effect on them.

Most Rainbow respondents felt safe in their city centre during the day and after dark. However, they told us they faced challenges with safety and personal experiences of discrimination, and also more frequently witnessed discrimination occurring to others. ...


The Quality of Life survey was first conducted in 2003, repeated in 2004, and has been undertaken every two years since. The number of participating councils has varied each time.

Nine councils participated in the 2022 Quality of Life survey project, as follows:

  • Auckland Council
  • Hamilton City Council
  • Tauranga City Council
  • Hutt City Council
  • Porirua City Council
  • Wellington City Council
  • Christchurch City Council
  • Dunedin City Council
  • Greater Wellington Regional Council

The target population was New Zealanders aged 18 years and over, living within the areas governed by the participating councils.

May 2023


See also

Other snapshots

People living with a disability

Views on climate change Tāmaki Makaurau / Auckland

Wellbeing of homeowners and renters Tāmaki Makaurau / Auckland

Young people


Quality of Life Project reports

Quality of life survey 2002. Results for Auckland

Quality of life survey 2022. Topline report

Quality of life survey 2022. Technical report

Quality of Life Project

Wellbeing among Auckland homeowners and renters: results from the Quality of Life survey