Extract from the Summary 

Since 2022, The Workshop has worked with Auckland Council to find evidence-based ways of talking about the water-related impacts of climate disruption and community planning for those impacts.

Our framing goals

Since 2022, The Workshop has worked with Auckland Council to find evidence based ways of talking about the water related impacts of climate disruption and community planning for those impacts.

1. The goal is to find ways of talking that would deepen understanding of the issue and encourage local communities to engage in planning together with the council for climate disruption. We want people to:
2. Support the council to take action on climate disruption.
3. Understand community planning.
4. Feel confident they can take part in community planning.
5. Believe community planning and other collective actions to be impactful.
6. Intend to take part in community planning.

How we do it

We can deepen most people’s understanding on our issue and build their intention to take action if we use frames and share messages that switch on helpful ways of thinking and reasoning about the issues and avoid switching on unhelpful ways of thinking.

Effective frames and narratives are like a beloved recipe — they need to be passed on by those who love them to be experienced by many people.

Most people are open to supporting effective climate action for the council and government, and they don’t have strongly held opinions either way. Messages that engage people who already understand and support the issue are shared and repeated. This sharing is how they reach the majority of the public open to understanding and support. It is how we develop a wider understanding and support for the issues....

May 2024

See also

How to talk about community planning for climate disruption. Framing and messaging guide

theworkshop.org.nz