Extract from the Executive summary:

FIFA had not released its carbon audit or audience estimates at the time of writing so the results in this report are best estimates based on available information and may be subject to change.

This evaluation has identified a net benefit to Auckland of hosting the FIFA Women’s World Cup 2023 (FWWC 2023) of $48.9 million and a benefit-cost ratio of 1.32. These figures are based on financial impacts (represented by actual or expected financial transactions) and non-financial impacts (unpriced social, cultural, or environmental effects). Focusing solely on financial impacts reveals a net benefit of $13.3 million and a benefit-cost ratio of 1.10 for Auckland.

These are strong results relative to the projections developed in 2019, benchmarks from women’s world cup events hosted in New Zealand and the 36th America’s Cup, and general benchmarks for sports events in Auckland involving more than 10,000 attendees (see Appendix 3). Spectator satisfaction was also high and comfortably outperformed regional benchmarks.

In addition to strong economic results, this evaluation finds that hosting the FWWC 2023 delivered a wide range of intangible benefits for football and women in Auckland and New Zealand including achievement of the key objective of “increasing the visibility of, and value placed on, women in sport and wider society”.

Other key results for Auckland include:

• Nine matches hosted in Auckland out of 29 hosted in New Zealand, including three knock-out matches (one Round of 16, one quarterfinal, and one semifinal).
• A total of 350,719 tickets were issued across the 9 matches played in Auckland at an average of 38,969 per match.
• 147,028 unique attendees3 (counting each person only once) comprising 99,430 Auckland residents, 19,439 domestic visitors, and 28,159 international visitors.
• 593 official volunteers (excluding club volunteers), 575 of whom lived in Auckland.
• 40,982 visitors attracted to Auckland by the FWWC 2023 (not all the domestic and international FWWC 2023 attendees above were attracted to Auckland by the event).
• 175,279 visitor nights in Auckland attributable to the FWWC 2023.
• Around 91,000 fan visits to the FIFA Fan Festival between 21 July and 20 August.
• $21.9 million investment by Auckland Council and its subsidiaries in core event delivery expenses (including infrastructure) and leverage and legacy.
• $21.5 million of central government investment in FWWC 2023 allocated as a cost to Auckland taxpayers based on Auckland’s share of national population.
• $117.6 million of additional expenditure in Auckland from elsewhere in New Zealand and overseas across FWWC 2023 event operations and tourism.
• A provisional estimate4 of $8.6 million worth of media exposure for Auckland (the estimated future value of tourism generated).
• 90% of Auckland resident match spectators and 88% of FIFA Fan Festival spectators reported enhanced regional pride and liveability as a result of FWWC 2023
• 97% of Auckland resident match spectators, 94% of Auckland FIFA Fan Festival spectators, and 77% of Auckland resident non-attendees agreed that the FWWC 2023 has increased the visibility of women's sport in New Zealand. ...

Tātaki Auckland Unlimited, December 2023

See also

https://www.aucklandnz.com/fifa-womens-world-cup