Extract:

Background and objectives of the research

Since 2005, Creative New Zealand has conducted research to measure New Zealanders’ engagement with the arts. This includes attendance and participation in different artforms, as well as wider attitudes to the arts. The research comprises two separate surveys (one of adults aged 15+; and one of young people aged 10-14 years).

The surveys are repeated every three years. The research is used in several ways. It provides:

• Vital insights for Creative New Zealand, selected agencies and arts organisations about the national levels of cultural engagement over time
• Stories to advocate for the arts
• Practical up-to-date data that arts organisations can use to develop marketing programming and income generation strategies.

This report presents findings from the adult survey on public attitudes, attendance and participation in the arts in the Auckland region. The findings are compared to all New Zealanders (aged 15+). Auckland Council partnered with Creative New Zealand on this research by funding a boosted sample of Auckland residents, providing more statistically robust data for the region. The boosted sample size allows analysis to be undertaken for Auckland Council’s key audiences of interest (sole parent families, kuia and koroua (65+), rainbow communities, low income households, and people with lower mental wellbeing) and local boards.

August 2024

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See also:

Creative New Zealand

New Zealanders and the Arts - Ko Aotearoa me ōna Toi

Previous reports

New Zealanders and the arts. Ko Aotearoa me ōna toi. Research summary for Auckland 2020