Pacific people in self-employment in Auckland


Penelope Tuatagaloa,Ting Huang

Publication date:



Demographics and society, Economy, business and industry


Auckland Council Research and Evaluation Unit, RIMU


This report draws on results from the 2013 Census to provide a profile of Pacific people aged 15 years and over in Auckland who stated they were either self-employed and not employing others (‘self-employed’), or were an employer of other persons in their own business (‘employers’). This analysis will help inform broader Auckland Council research on Pacific entrepreneurship which aims to provide insights into the characteristics of Pacific businesses including the issues, practices and outcomes in order to enhance the effectiveness of initiatives aimed at promoting Pacific businesses in Auckland.

Auckland Council technical report, TR2017/009