Cruise action plan for Auckland


Auckland Tourism Events and Economic Development ATEED

Publication date:



Economy, business and industry, Transport


Auckland Tourism, Events and Economic Development, ATEED


This action plan identifies opportunities to increase the regional economic benefits from the cruise industry and its contribution to the visitor economy by:

- Identifying growth and industry development trends and opportunities;

- Ensuring that opportunities to develop the cruise industry integrate with other key initiatives, including the Major Events Strategy, and initiatives to improve and develop visitor attractions across the region;

- Identifying opportunities to develop the value chain associated with the cruise industry, with visitor attractions and provisioning a key focus; and

- Identifying the potential partners for a range of cruise-specific initiatives with key industry players including Waterfront Auckland (WA), Ports of Auckland Limited (POAL) and the cruise industry.