Cruise action plan for Auckland

Author:

Auckland Tourism Events and Economic Development ATEED

Publication date:

2015

Topics:

Economy, business and industry, Transport

Source:

Auckland Tourism, Events and Economic Development, ATEED

Summary:

This action plan identifies opportunities to increase the regional economic benefits from the cruise industry and its contribution to the visitor economy by:

- Identifying growth and industry development trends and opportunities;

- Ensuring that opportunities to develop the cruise industry integrate with other key initiatives, including the Major Events Strategy, and initiatives to improve and develop visitor attractions across the region;

- Identifying opportunities to develop the value chain associated with the cruise industry, with visitor attractions and provisioning a key focus; and

- Identifying the potential partners for a range of cruise-specific initiatives with key industry players including Waterfront Auckland (WA), Ports of Auckland Limited (POAL) and the cruise industry.