Author:Carina Meares,Trudie Cain,Amanda Gilbertson,Jesse Allpress,Susan Fairgray,Hadyn Hitchins,Jessica Terruhn
Topics:Demographics and society, Economy, business and industry
Source:Auckland Council, Research and Evaluation Unit, RIMU
Summary:The report describes the results of a research project that investigated a specific ethnic precinct in Auckland – the Balmoral shops, located halfway down Dominion Road, Auckland. The purpose of the research was to better understand the social, spatial and economic role of the precinct and the researchers achieved these objectives using four different but interconnected methodologies: an intercept survey with 297 participants; in-depth interviews with 30 shoppers; an analysis of shopper spend using electronic transactions data (Eftpos, credit and debit cards) and in-depth interviews with 31 business owners in the area. Auckland Council technical report, TR2015/015
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