Long-term trends in Auckland’s business demographics

Ting Huang
Auckland Council Research and Evaluation Unit, RIMU
Publication date:

This report provides a high-level overview of Auckland’s business demographics in 2017. It also analyses trends for Auckland as a whole and for several key industry sectors, over the period between 2000 and 2017.

The analysis presented here draws from Statistics New Zealand’s Business Demographics data series for 2000 to 2017, released in October 2017. The data provides annual snapshots, as at February of each year, of the structure and characteristics of New Zealand businesses. It covers economically significant individual, private-sector and public-sector enterprises that are engaged in the production of goods and services in New Zealand. These enterprises are maintained on the Statistics New Zealand Business Register (BR), which generally includes all employing units and those enterprises with GST turnover greater than $30,000 per year.

The enterprises are grouped into the industry sectors under the Australian and New Zealand Standard Industrial Classification (ANZSIC). The size of each sector can be measured by:

  • Geographic/business unit – a separate operating unit engaged in one, or predominately one, kind of economic activity from a single physical location or base (as used in Statistics New Zealand’s Business Demography data).
  • Employee counts – a head-count of all salary and wage earners; this excludes those who are self-employed without employees and working proprietors.

For simplicity of interpretation, the term ‘geographic unit’ will be referred to as business unit in the rest of this report. Employee counts will sometimes be referred to as employment or number of employees interchangeably.

Some parts of the report also refer to figures on Gross Domestic Product (GDP). These are based on Infometrics’ estimates of GDP.

Auckland Council technical report, TR2018/024

Last updated: 2018-10-17