Author:Colmar Brunton, Creative New Zealand
Source:Colmar Brunton | Creative New Zealand
Topics:Demographics and societyEconomy, business and industryEducation and skillsMāoriQuality of life
Creative New Zealand takes a lead on providing research for the arts sector. Since 2005, Creative New Zealand has conducted research to measure New Zealanders engagement with the arts. The research comprises two separate surveys (one of adults aged 15+; and one of young people aged 10-14). The surveys are repeated every three years.
The research is used in a number of ways. It provides:
• Vital insights for Creative New Zealand, selected agencies and arts organisations about the national levels of cultural engagement and attitudes towards the arts
• Stories to advocate for the arts
• Up-to-date data that arts organisations can use to develop marketing programming and income generation strategies
• National trends using benchmarked data.
This report presents findings on New Zealanders attitudes towards, attendance at and participation in the arts. All the survey respondents are aged 15+.
The summary report for Auckland: Aucklanders and the arts