Creative sector 2017: industry snapshot for Auckland

Ross Wilson
Auckland Council Research and Evaluation Unit, RIMU
Publication date:
Local boards:

This report provides a snapshot of Auckland’s creative sector (with data up to 2016), and its contribution to the Auckland and New Zealand economies. Creative industries have their origin in individual creativity, skill and talent, and create wealth and jobs through generating and exploiting intellectual property. The creative sector as defined in this report is very diverse, and comprises the following sub-sectors: design; publishing; screen production and creative digital content and radio; performing arts; visual arts and music.

The Auckland creative sector, based on data for 2016, is made up of 9995 businesses (geographical units), which is 5.4 per cent of total businesses in Auckland. The sector generates Gross Domestic Product (GDP) of $2.8 billion and employs 30,901 people, 3.3 per cent of Auckland’s GDP and 3.7 per cent of Auckland’s employees respectively. This equates to a labour productivity that is 11 per cent lower than the productivity of the Auckland economy as a whole (value added (GDP) per employee). These are the direct contributions only.

Auckland Council technical report, TR2017/023

Last updated: 2017-11-02