Awareness of and attitudes towards voting in the 2016 Auckland Council elections

Author:
Jeremy Todd
Source:
Auckland Council, Citizen Insight and Engagement
Publication date:
2017

This report outlines the results of a two phase survey, undertaken to assess residents’ awareness of and attitudes towards voting in the 2016 Auckland Council elections.

The first wave of research benchmarked residents’ awareness of the 2016 council elections and intention to vote prior to the commencement of the Voter Awareness communications campaign. Once the campaign and the elections had taken place, a second wave of research was undertaken to measure awareness, impact and effectiveness of the campaign. The survey also explored voting behaviour including motivations and barriers to voting. Preference for postal vs. online voting in future council elections was also investigated.

Auckland Council technical report, TR2017/013

Last updated: 2017-09-08

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