Author:Auckland Tourism Events and Economic Development ATEED
Source:Auckland Tourism, Events and Economic Development, ATEED
This action plan identifies opportunities to increase the regional economic benefits from the cruise industry and its contribution to the visitor economy by:
- Identifying growth and industry development trends and opportunities;
- Ensuring that opportunities to develop the cruise industry integrate with other key initiatives, including the Major Events Strategy, and initiatives to improve and develop visitor attractions across the region;
- Identifying opportunities to develop the value chain associated with the cruise industry, with visitor attractions and provisioning a key focus; and
- Identifying the potential partners for a range of cruise-specific initiatives with key industry players including Waterfront Auckland (WA), Ports of Auckland Limited (POAL) and the cruise industry.