Cruise action plan for Auckland

Author:
Auckland Tourism Events and Economic Development ATEED
Source:
Auckland Tourism, Events and Economic Development, ATEED
Publication date:
2015

This action plan identifies opportunities to increase the regional economic benefits from the cruise industry and its contribution to the visitor economy by:

- Identifying growth and industry development trends and opportunities;

- Ensuring that opportunities to develop the cruise industry integrate with other key initiatives, including the Major Events Strategy, and initiatives to improve and develop visitor attractions across the region;

- Identifying opportunities to develop the value chain associated with the cruise industry, with visitor attractions and provisioning a key focus; and

- Identifying the potential partners for a range of cruise-specific initiatives with key industry players including Waterfront Auckland (WA), Ports of Auckland Limited (POAL) and the cruise industry.

Last updated: 2017-03-13